It been a long time since I’ve posted.  Hopefully we can learn something from this one.

In the past  couple of months i’ve heard people say that the job market and business opportunities are not the same, and in a way I agree with them but is it really. Yes those in entertainment industry have suffered because their product is a want not a need and in return the advertising industry is taking a hit.  This is good news for the small business, why you ask. Well.. now you can squeeze that advertising director for a cheaper rate on an ad on the local news website or newspaper. You can offer a payment plans, no payments for the first 30 days or even discounts to entice your customer to spend now.  A large business that need to make payroll for 10+ employees cannot give someone credit or a payment plan but you can.

This brings me to one of the most important aspects of a web business, you can go global.  Countries like China and India will soon have more English speaking folks that what we have in the US.  Surely you have a product or service you can offer them.  Is your site translated in to Spanish, you can hire someone to create a language file for your site and your developer can make the translation happen based on a button on the site or with some ip to location script. This will increase the size of your market substantially.

I not asking you to go buy a set of Rosetta stone dvds but if you have some free time think about expanding your reach at least to the next state or the region it very easy with craigslist or backpages.

Mobile is also a sector most people are forgetting about, there are numerous ways to engage the mobile user. You can create a mobile version of your website, menu or direction. Some companies like promoters and retail shops have used text messaging to offer clients exclusive deals like VIP access to the venue or a coupon barcode that the cashier can scan from the recipients cell phone. I have implemented these system before and they can be implemented for less than a grand.

Below is a cool video inspired by the stats gathered by Karl Fisch and Scott McLeod.  It realy outlines where the world is going.

This entry was posted on Thursday, December 18th, 2008 at 1:58 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.